Shizucar

Client : TOYOTA MARKETING JAPAN

Launch : 2015/06/26

LINEで呼ぶ、ドライブ人生相談サービス

ドライブ人生相談しずカーは、TOYOTAパッソのプロモーションとして期間限定で実施した人生相談サービス。
日常の最も身近なツールになっているLINEの、トヨタ公式アカウントから相談すると人生の先輩が乗ったパッソ"しずカー"がユーザの元へ駆けつけドライブしながら、お悩みにこたえていきました。
デジタルの中だけで終わらず、リアルにユーザと向きあうワクワクと、当日を迎えるまでどんな相談が寄せられ、どんな女性があらわれるか分からないドキドキがありましたが、本当にしずカー参加するユーザを見れたのはとてもうれしい瞬間でした。 / 濵田陽和子

Booking for a driving of advice service by LINE

"SHIZU-CAR" advice service with driving is a promotion of TOYOTA "PASSO" which is for a limited time.
When users talk via TOYOTA official account on LINE that is the one of the most common communication tool now days, mentor of life with riding SHIZU-CAR arrive and solve problems with driving together.
This service is not only in digital world. There are exciting feelings to face users in real. Also I was little bit nervous because I didn't know what they will consult about and who will appear until the day. It was happy moment to saw real users who participated in SHIZU-CAR. / Hiwako Hamada

CREDITS

Planning, Production / Dentsu＋PARTY＋Bascule＋Shingata
Creative Director / Kampei Baba, Hiroki Nakamura(PARTY), Hiroshi Sasaki(Shingata)
Art Director, Planner / Emi Kubota(Dentsu)
Planner, Copywriter / Miyuki Nancy Doi(Dentsu)
Web Director / Hiwako Hamada
Technical Director / Yoshikazu Iida
Front-end Engineer (PC/SP) / Hiroyuki Sakurai
Art Director, Designer / Sadanori Maeda
Designer / Kana Takagi
System Director / Hironobu Oda(FishGrove)
System Administrator / Masanobu Komaba(FishGrove)
Application Developer / Taishi Chihara(FishGrove)
Assistant Director / Tomoko Nakazawa(FishGrove)
Event, Drive Movie / puzzle inc.＋LOUNGE INC.＋Propeller & Co.,Inc.＋ Aggressor CO.,ltd＋Totsu
Concept Movie / GEEK PICTURES＋Dentsu CreativeX